alaia is a smart, running headband that motivates women to go running regularly in order to improve well-being, especially during the winter months. alaia’s personality is designed to create a comfortable and supportive relationship that feels like an encouraging friend. The branding for alaia has also been developed to portray a sense of youthful energy, warmth and good-humoured sisterhood.
Alleviating the symptoms of SAD amongst women by encouraging them to be more active.
As running in the winter is a key aspect of alaia’s objective, the headband addresses the most common concerns raised by female runners/ women who want to start running regularly - cold and dark/unsafe.
The final headband is lined with fleece material and covers the user’s ears and comes with a telephone safety feature that will help the user to feel more comfortable when out alone.
Characters visualise the interactions between alaia and her user. The user is dressed in dark blue clothing that represents her mood prior to beginning her journey with alaia. alaia’s character is dressed in pink and red. It mirrors the values presented in the branding. alaia’s mood is consistent and uplifting so her clothing does not change.
