alaia is a smart, running headband that motivates women to go running regularly in order to improve well-being, especially during the winter months. alaia’s personality is designed to create a comfortable and supportive relationship that feels like an encouraging friend. The branding for alaia has also been developed to portray a sense of youthful energy, warmth and good-humoured sisterhood.My initial focus at the beginning of this project was Seasonal Affective Disorder (SAD).